OUR WORK

Halo23 was engaged to design a long-term enterprise growth strategy and operating structure to overcome DB's current challenges and unlocks sustainable value.

Enterprise growth and investment roadmap.

Investor-ready structure and governance.

Strategic partnership secured.

New venue strategy to control revenues.

Commercial + media revenue acceleration.

MENA growth and KSA market entry strategy for Live Nation & Ticketmaster.

5-year regional strategic plan and centralized value proposition covering the following services:

Content acquisition.

Regional Touring .

Event production & management.

Venue Management.

Double digital revenue growth, and for the first time, MENA recognized a key touring market.

Delivery of 50+ concerts within 4 years.

Venue management appointment for the iconic Maraya venue in Al Ula.

Feasibility strategy for a proposed mixed-use sports, entertainment and leisure development.

Private sector led funding structure.

Business Case.

Introduction of a vested operator partner.

Development of an enterprise strategy to advance private sector participation and offset investor risk.

Enterprise & Sustainability Strategy for the proposed New Murabba 2032 World Cup Stadium.

Customized design reflecting local requirement & commercial potential.

Stadium/Arena complex to be the centerpiece of a multi-facility/mixed-use micro-village to maximize post WC legacy.

Introduction of a vested operator partner.

Universal commercial strategy to introduce advance partnerships to off set stakeholder risk.

Positioned to inherit a FIFA museum and global Football education hub (first of its kind).

4.5B USD capital expense replace by 20B USD enterprise.

Optimize the commercial value of the Football Association's sponsorship, event, grassroots, technical, licensing and media rights.

Developed the FA's first integrated commercial program - "Football Associates".

Operating on a four-year cycle the commercial program initially delivered $100m USD (280% increase in revenue).

Wembley National Stadium redevelop costs underpinned by the FA commercial program.

The DNA for this commercial and event architecture still underpins all of the FA's activities today and now generates circa $350m USD per annum.

Customize and supervise the EPL and Team England models for leagues and national teams worldwide.

Design, launch and commercialization of leagues in Europe, Asia and South America and representation of national associations in these regions plus North America.

Successful operations in Russia, China, Korea, Thailand, Australia, Chile, Argentina and USA. Eventual extension to sponsorship representation of Copa America and the Gold Cup regional competitions for Conmebol and CONCACAF.

Develop an international commercial revenue stream for the brand.

Introduction of a country-by-country in-market sponsor formula, providing national companies with a product category exclusive rights package to promote their association with the club locally, with a focus on Africa, Middle-East and Asia.

Approximately 20% of the club's overall revenue originates from this programme.

Update and re-boot the club's identity & extend its brand presence and popularity globally.

Original' retro badge to commemorate the club's centenary; a new portfolio of consumer-facing sponsors; annual pre-season trips to the USA and Asia; media partnerships with leading sports websites in key markets; strategic alliances with international marketing partners.

Revenues climbed by 180% within 3 years with an elevation of the club to the elite level of world football; a refreshed, glamorous image recognized by football fans on every continent.

Dominate the elite sports landscape by restructuring and re-packaging the commercial rights of the most powerful and influential sports federations.

Event-orientated commercial representation by ISL Marketing of FIFA, UEFA, IOC, IAAF and FIBA.

Initiation of the concept of long-term event sponsorship by brands in exclusive product categories with activation rights, such as the Intersoccer programme, combining the World Cup, European Championship, European Cup final and European Cup-winners Cup final.

Creation of the long-running TOP sponsorship programme for the Olympic Games, providing exclusive sponsorship of the Summer and Winter Games and an association with 200 National Olympic Committees and teams. Multi million-dollar revenues generated from sponsorship, broadcast and licensing verticals that funds world sport.

Revolutionize English domestic and international football commercialization.

The Academy agency, as consultants to the FA, co-designed and launched the Premier League and introduced commercial modernization of the FA Cup and England team.

Creators of the key broadcast strategy and managers of negotiations for the title sponsorship packaging and sale for the EPL, which has grown to be the economically most successful football league ever, and creators of the Team England sponsorship programme, the template for all national football teams.